People have this misconception that Facebook Ads are always a paid one which is wrong. Plenty of brands advertise their product without paying a penny and promote it through their quality and visual content. Advertisers also pay for the campaigns they designed for their audience with a certain set of goals and objectives. Around 2.4 Billion people use Facebook on monthly-basis and around 80% of the small businesses use Facebook to advertise their brand. But if we look out to the current situation, now the audience of Facebook has been shifted to the middle- age group category from the young generation. There is different Facebook ad type for a different set of content and brand. Let’s understand them:
Image ads- You can simply put a single visual creative for your product/brand with a catchy caption that works well for taking customers attention.
Video ads- These are the short-descriptive video clips some companies post to advertise their product in unique way.
Carousel ads- These ads have 10 images or video to showcase their product and presenting its uses and types.
Playable ads- This is the new and interactive way to connect with the customer to play and gather information about the product. Benefits to Small Businesses It is a platform for many local businesses where it captures most of the customers and gets the ROI on their business. Research is the first step towards any kind of advertising. If a brand has a good strategy and willing to invest in the business, the rate of return is very potential and high. Looking at the current scenario, people prefer to sit back at home and order everything online. With a perfect plan and content, the brand can connect to the audience directly. Facebook advertising on a regular basis to enhance visibility. It is a good platform to use against competitors. If you do not engage your customers via Facebook advertising, you may lose a valuable audience. Facebook has quickly turned into one of the top source social-media advertising medium for businesses. Whether you are a customer or a marketer, you can anytime use Facebook as a platform to explore for a brand or a product.
